"The Riches are in the Niches." - Adam Weiss You've heard it before, you know you're supposed to choose a niche with your product, but what does that actually mean? So many new entrepreneurs and business owners think very highly of their product/service and therefore don't want to risk losing a sale by talking to a specific subset of a larger demographic.
They think that the more people they talk to, the higher chances they have of someone buying their product / service. He
“The key is to keep company only with people who uplift you, whose presence calls forth your best.” ~ Epictetus If you're an entrepreneur, business owner, solo-preneur, side hustler, or any other breed of go-getter who's looking to improve their performance and reach new heights both in their business as well as in your personal life, and you're not part of a mastermind group, then you're leaving a lot of money and insights on the table. If you're unfamiliar with the concept
"Obstacles are those frightful things you see when you take your eyes off your goal." - Henry Ford Entrepreneurship is a combination of both soft and hard skills. Hard skills include writing copy for your ads, coding the prototype, writing up contracts, and so on. Soft skills, on the other hand, are the assets and skills you bring to your business that help you perform with cool, collected, confidence. They are the way you introduce yourself to new customers, the way you list